Our Proven 5-Step SEO System
The exact system we use to rank our clients with a 100% success rate.
Step 1: Planning & Keyword Research
The first step we go through is to ensure that we are targetting the right keywords to drive you revenue. We can see which terms generate the most revenue for your industry based on the prices that people are bidding on your Adwords. So I combine the highest revenue generating terms, with the ones with the largest traffic volume to give you the most upside potential possible.
Step 2: On-Site Foundation
Once the planning is done, the single most important part of SEO is to get your website fully optimized.
The first section is the ‘technical’ set up. During this phase we run several advanced SEO crawlers through your site to find any issues with the underlying infrastructure. We then fix these up to provide you with a solid foundation.
The second section is all about the ‘on-page elements’. These are optimizing things such as your Meta data, Heading tags, Image Alt text, Geo-tagging images, etc.
The third and most important phase is the content optimisation. During this phase we use keyword variations based on my latest research into scemantic search variations.
This third step is the secret to ranking in difficult markets as it gives more depth to your page and it is something that the majority of SEO companies fail to implement for small businesses.
The fourth part of your On-Page SEO is setting up and optimising your Google My Business listing. This gets you ranked in the maps listings at the top of the first page which is extremely valuable realestate.
The fifth and final part of our On-Page SEO set up, also known as the ‘Joel House Secret Sauce’ is to use cutting edge Schema on your website to help Google read it easily.
Step 3: Local SEO Optimization
The third step is where we lay the local foundation for your site. After everything is set up with your Google My Business is set up and optimized, our goal is to get it found ASAP. We do this by proving your authority with the following techniques…
Citation Links: These are critical for getting your Google My Business page ranked in the maps. They cover local, national as well as some major international directories and citations.
Industry Specific Links: Every industry has industry specific directories, associations and sites where you can get links from. We carefully research your market, local region as well as competitors links to ensure that you get every additional link possible.
Step 4: Social SEO Optimization
Social SEO is extremely important in ranking websites in 2016. This is why its a part of our core ranking systems, rather than an after thought like many others.
Don’t worry – You don’t need to start posting to Facebook all the time. Our goal here is to simply set up a branded presense for your company across our 35 hand-picked networks to build your link foundation.
Step 5: Secret Sauce Link Building
Once all of the foundations are laid on your website, I then move into step #4 – supercharged, sniper link building.
This is a link building approach that I’ve developed to rank individual product and services with sniper like precision.
It involves the variation of anchor text, with relevant articles, going out on high powered blogs around the internet. We carefully select the sites that you will get links from based on Majestic TrustFlow, which is I’ve found is the most accurate and effective metric to gauge links by.
This approach delivers great results while also protecting you long term as I focus on the power of the links, rather than volumes.
Once we get to this stage our goal is to keep linking until you are ranked #1 in Google, and then to continue so no one can beat you.
Its this last step that truly separates the results our clients. Its this last step that allows us to rank you for any keyword that you want and to help you attract the exact type of work that you want to do, and that is the most profitable for you.